ESP stories
Nearly 18% of marketing emails miss inboxes, study finds
This month
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Easter marketing peaks in final week, Klaviyo finds
This month
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cx
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martech
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partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
The zero-click future: How to optimize your email strategy for AI
Last month
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cx
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martech
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personalisation
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
Maestra's US customer base surges as brands ditch Klaviyo
Fri, 6th Feb 2026
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digital transformation
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cx
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martech
Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
The impact of email verification on eCommerce success
Tue, 27th Jan 2026
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cx
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martech
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commerce systems
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
The email you almost sent: Why skipping verification costs you customers
Tue, 30th Dec 2025
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data protection
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cx
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martech
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.