Digital Engagement stories - Page 2

Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

LG has launched Radio Optimism, an AI-powered music platform designed to foster deeper digital bonds amid growing social disconnection worldwide.

91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.

A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.

Ikonz Studios has secured strategic Pre-Series A funding from prominent investors, bolstering its innovative AI-driven digital experiences and global expansion.

Pandemic spikes digital service reliance; brands warned—flawless app experience now crucial for consumer loyalty.