Digital Channels stories - Page 3
AI set to transform customer experience & loyalty in 2025
Tue, 17th Jun 2025
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digital transformation
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cx
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martech
In 2025, AI will revolutionise customer experience, with 86% of US consumers recognising its value and a shift towards faster, digital-first service.
EY launches Studio+ to boost growth with AI & digital focus
Mon, 9th Jun 2025
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digital transformation
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cx
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martech
EY has launched Studio+, a global service combining 37 agencies and AI tech to help businesses boost growth through digital transformation and customer focus.
Survey finds trust, safety & security key for CX in 2025
Mon, 5th May 2025
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digital transformation
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cx
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martech
A global survey reveals enterprises plan to boost investment in trust, safety and security for customer experience amid rising compliance and fraud challenges.
Adobe & Estée Lauder partner on GenAI projects
Fri, 14th Mar 2025
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martech
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retailtech
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genai
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
Campaign management software market to reach $10.2B by 2034
Tue, 23rd Jul 2024
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crm
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
B2B buyers more likely to buy from vendors with digital purchasing channels - report
Thu, 30th Jul 2020
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healthtech
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procurement
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oil and gas
B2B buyers are more likely to purchase from vendors that offer digital self-serve channels, quick responses, and transparent pricing, says PROS.