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McLaren extends Dell tech deal to power F1 data push

Today
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data driven
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
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Why household context matters for the future of audience insight

Today
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data driven
As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.
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UK health spending shifts from January spikes to habit

Last week
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data driven
UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.
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CurricuLLM unveils Studio Mode for AI-powered planning

Last week
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data driven
CurricuLLM launches Studio Mode, letting teachers turn existing documents, curricula and student data into AI-generated classroom resources.
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Immediate launches IX agency for live brand events

Last week
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data driven
Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.
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TRENDS builds Boomi data backbone to power rapid growth

Last week
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data driven
TRENDS taps Boomi to unify 50+ systems, tackling complexity as revenue surges from NZD $10 million to NZD $130 million in a decade.
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Masabi buys Passenger to build joined-up mobility tech

This month
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data driven
Masabi acquires Passenger to fuse ticketing, payments and real-time information into a single mobility platform for transport operators.
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Pricer unveils targeted Pricer Avenue shelf-edge platform

This month
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data driven
Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.
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YouLend & Intuit embed SME funding in QuickBooks UK

This month
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data driven
YouLend partners with Intuit to embed fast SME funding of GBP £1,000-£2m directly inside QuickBooks as a new UK Capital Marketplace.
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Targa Telematics tops European fleet UBI provider ranking

Last month
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data driven
Targa Telematics named top European fleet usage-based insurance provider in PTOLEMUS ranking as digital motor models accelerate.
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CelcomDigi spotlights 5G with towerrun & track duel

Last month
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data driven
CelcomDigi launches a 5G short film starring towerrunner Soh Wai Ching and rider Qabil Irfan in a synchronised latency challenge.
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Silverpush unveils real-time Trend Intelligence Platform

Last month
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data driven
Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.
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IDeaS unveils hotel rate intelligence tool for APAC

Last month
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data driven
IDeaS launches Rate Data Advantage in APAC, promising hotels deeper real-time rate intelligence and sharper revenue decisions.
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Shuttlerock unifies finance & HR globally with Workday

Last month
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data driven
Shuttlerock adopts Workday to unify global finance and HR, tightening controls and boosting real-time insight as its international footprint grows.
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Nine deepens Mantis ad tech deal with app expansion

Last month
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data driven
Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.
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Twilio, AEG expand fan tech deal across arena & LA Kings

Last month
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data driven
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
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Privacy shifts from compliance checkbox to market edge

Last month
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data driven
Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.
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Paydibs maps 2026 outlook for Malaysia’s digital payments

Last month
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data driven
Digital payments will be non-negotiable for Malaysian businesses by 2026, Paydibs says, as liquidity, speed and visibility demands intensify.
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Anonymised unveils Audience Lift to boost ad targeting

Last month
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data driven
Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.
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Atlanta Hawks partner with ManageEngine on IT overhaul

Last month
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data driven
Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.