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Customer Journey Stories - Page 2

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Customer Journey stories

Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Last week
TikTok rolls out AI ad tools to woo Southeast Asia
Gaming

TikTok rolls out AI ad tools to woo Southeast Asia

Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.

By Mark Tarre • 4 min read • Last week
8x8 adds real-time translation and model choice to AI Studio
Software-as-a-Service

8x8 adds real-time translation and model choice to AI Studio

Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.

By Sean Mitchell • 3 min read • Last week
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last week
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month
MiQ expands Sigma ad tech with new tools in Australia
Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • This month
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month

Stories from Other Regions

Customer Journey stories

Stewart Golf cuts customer response times to one minute
Digital Transformation

Stewart Golf cuts customer response times to one minute

Weekend and overseas customers are getting answers far faster, as the golf trolley maker's AI assistant now handles most routine queries around the clock.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Salesforce & Hero FinCorp cut loan processing time
Software-as-a-Service

Salesforce & Hero FinCorp cut loan processing time

Turnaround times for two-wheeler loans have fallen 72%, easing delays for dealers and first-time buyers across Hero FinCorp's network.

By Karen Joy Bacudo • 4 min read • Last week
Prophet study says ads drove 40% of BYD test drives
Marketing Technologies

Prophet study says ads drove 40% of BYD test drives

A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.

By Sofiah Nichole Salivio • 4 min read • Last week
carsales fronts AI voice search in national campaign
Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last week
UK shoppers favour faster delivery in retail choices
Customer Experience

UK shoppers favour faster delivery in retail choices

Fast delivery is shaping where many UK shoppers buy, with 19% willing to switch retailers for significantly quicker fulfilment.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Beyond attendance: How today's tech brands are rethinking event ROI
Customer Relationship Management

Beyond attendance: How today's tech brands are rethinking event ROI

Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.

By Loren Maisels • 3 min read • Last week
Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • Last week
Purplle taps New Relic to cut incident response times
DevOps

Purplle taps New Relic to cut incident response times

Direct visibility into platform faults is set to cut Purplle's incident resolution times by up to 70%, helping protect sales during peak shopping periods.

By Sean Mitchell • 3 min read • Last week
Sapiens names new delivery & customer success chiefs
Software-as-a-Service

Sapiens names new delivery & customer success chiefs

The overhaul aims to give insurers clearer support as Sapiens pushes AI tools into existing systems across more than 600 clients worldwide.

By Sean Mitchell • 4 min read • Last week
MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • This month