Content Creation stories - Page 12

Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.

Oracle integrates xAI's Grok models into its Cloud Infrastructure, enhancing enterprise AI with advanced reasoning, multimodal capabilities, and strong data protection.

Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.

Google DeepMind unveils generative AI models Veo 3, Imagen 4, Lyria 2 and Flow, enhancing video, image, music and filmmaking for creators.

RØDE's new firmware update adds Bluetooth to its Wireless Micro, enabling direct pairing with iOS via the free RØDE Capture app for seamless audio recording.

Kingston Technology unveils new memory and storage products at COMPUTEX 2025, targeting AI, gaming, enterprise, and aerospace sectors with high-performance solutions.

A survey reveals only 11% of US higher education faculty have the tools and training to create accessible digital content for students with disabilities.

Alibaba launches Wan2.1-VACE, an open-source AI model combining video generation and editing, streamlining content creation for various media platforms.

Freepik launches Enterprise AI plan offering secure, scalable creative tools with centralised controls, legal protections, and unlimited users for large firms.

Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.

IoT Analytics finds customer support leads enterprise generative AI use, with 49% of deployments aiding issue resolution among 530 projects analysed.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

L'Oréal is harnessing Google Cloud's AI to revolutionise its marketing, enabling rapid content creation and inspiring localised brand storytelling.

Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.