Consumer expectations stories
Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.
Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.
Simon Bridges and drift racer Mad Mike Whiddett showcased the speed of digital banking at Hampton Downs, highlighting Emerge's innovative approach to open banking.
Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.
Dentsu Digital and SmartOSC have unveiled their Headless Commerce Accelerator to revolutionise digital shopping experiences, enhancing efficiency for retailers.
Manhattan Associates has unveiled updates to its Omni and Supply Chain platforms, enhancing customer support and operational efficiency for retailers.
In 2025, the digital customer experience will be crucial for organisational success, as over 70% of APAC consumers may switch brands after a poor interaction.
Fabletics has partnered with Blue Yonder to bolster its global supply chain planning, aiming for improved inventory management and sustainability.
The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.
Zendesk's report reveals that 57% of Australian consumers prefer AI interactions with human traits, signalling a major shift in customer service expectations driven by technology.
Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.
Virtual and Augmented Reality are revolutionising product development and innovation across industries, driving demand for these transformative technologies.
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.
A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.
A Salesforce report reveals New Zealand consumers show mixed trust in AI within financial services, highlighting a growing expectation for lower fees and faster transactions.
As storytelling evolves in the digital age, brands must adapt to interactive formats like live blogs to engage audiences and foster deeper connections.
A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.
The UK ecommerce landscape is evolving rapidly, with 60.1% of consumers willing to switch brands for better delivery options, highlighting changing preferences.
As consumer expectations surge, brands must embrace data-first strategies and AI insights to deliver personalised experiences that drive growth by 2025.