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Cloud Platform-as-a-Service (CPaaS) stories

Max Factory doubles customers with Vonage messaging
Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last week
Max Factory doubles customer base with Vonage messaging
Digital Transformation

Max Factory doubles customer base with Vonage messaging

Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.

By Sofiah Nichole Salivio • 3 min read • Last week
Sinch rebrands MessageMedia as Sinch Engage in Australia
Digital Transformation

Sinch rebrands MessageMedia as Sinch Engage in Australia

Existing customers will see no change to products or pricing as the renamed platform keeps SMS, MMS, WhatsApp and local support in place.

By Mark Tarre • 4 min read • This month
8x8 revenue hits record as AI adoption more than doubles
Software-as-a-Service

8x8 revenue hits record as AI adoption more than doubles

Customer use of 8x8's AI tools jumped 121% year on year, helping drive record first-quarter revenue and a fifth straight quarter of growth.

By Joseph Gabriel Lagonsin • 4 min read • This month
Infobip RCS traffic surges 169% as US leads growth
Digital Transformation

Infobip RCS traffic surges 169% as US leads growth

Brands are moving beyond SMS, as Infobip's RCS traffic jumped 169.3% in the first half, with US interactions up 1,298.8%.

By Mark Tarre • 4 min read • Last month
Vonage launches Okta authentication suite to curb fraud
Unified Communications

Vonage launches Okta authentication suite to curb fraud

Enterprises using Okta may gain stronger checks against SIM swap fraud and inflated traffic as Vonage packages SMS and voice authentication.

By Sofiah Nichole Salivio • 3 min read • Last month
Infobip launches PitchMate AI agent for football fans
Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • Last month
8x8 named MetriStar top provider for CPaaS & CCaaS
Data Analytics

8x8 named MetriStar top provider for CPaaS & CCaaS

Recognition follows a market shift towards integrated customer communications platforms as 8x8 scores above average on business success and sentiment.

By Sean Mitchell • 3 min read • Last month
Truecaller & Route Mobile expand business messaging
Software-as-a-Service

Truecaller & Route Mobile expand business messaging

The tie-up broadens verified customer messaging for multinational brands, tapping Truecaller's 500 million monthly users through Route Mobile's global network.

By Mark Tarre • 4 min read • Last month
Infobip jumps to 16th on Fortune Europe's innovation list
Software-as-a-Service

Infobip jumps to 16th on Fortune Europe's innovation list

The Croatian group's climb into Fortune's top 25 highlights its growing AI push and puts it ahead of 51 rivals from last year's ranking.

By Sean Mitchell • 3 min read • Mon, 22nd Jun 2026
8x8 adds real-time translation and model choice to AI Studio
Software-as-a-Service

8x8 adds real-time translation and model choice to AI Studio

Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.

By Sean Mitchell • 3 min read • Wed, 17th Jun 2026
Sinch appoints Angus Mansfield to lead APAC channel sales growth
Customer Experience

Sinch appoints Angus Mansfield to lead APAC channel sales growth

Sinch has named Angus Mansfield as Vice President of Channel Sales for APAC, aiming to expand partnerships and boost growth in the region's booming customer communications market.

By Melvin Hipolito • 4 min read • Wed, 11th Jun 2025
Sinch named top vendor for RCS messaging in global ROCCO report
Customer Experience

Sinch named top vendor for RCS messaging in global ROCCO report

Sinch is named a Tier 1 vendor in ROCCO's 2024 RCS Messaging Market Impact Report, praised by operators in 64 countries for technical strength and reliability.

By Melvin Hipolito • 3 min read • Thu, 22nd May 2025
Twilio teams with Microsoft to drive enterprise conversational AI
Software-as-a-Service

Twilio teams with Microsoft to drive enterprise conversational AI

Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.

By Sean Mitchell • 5 min read • Thu, 15th May 2025

Stories from Other Regions

Cloud Platform-as-a-Service (CPaaS) stories

LoopUp & Digicel launch Teams telephony in Caribbean
Unified Communications

LoopUp & Digicel launch Teams telephony in Caribbean

Enterprise customers across the Caribbean can now add Microsoft Teams telephony as Digicel sells LoopUp's certified service regionwide.

By Sofiah Nichole Salivio • 4 min read • Last month
Floward uses AI agents to handle seasonal WhatsApp spikes
Digital Transformation

Floward uses AI agents to handle seasonal WhatsApp spikes

Seasonal surges on WhatsApp are now being absorbed by AI, helping the florist cut costs 15% and keep replies to one minute.

By Sofiah Nichole Salivio • 4 min read • Tue, 30th Jun 2026
8x8 appoints Maxine Eunson as Head of Public Sector UK role
Unified Communications

8x8 appoints Maxine Eunson as Head of Public Sector UK role

8x8 appoints Maxine Eunson as Head of Public Sector UK, reinforcing its commitment to support public organisations through growing digital challenges.

By Jed Nykolle Harme • 3 min read • Fri, 4th Jul 2025
Optus launches API Connect with Vonage for secure enterprise APIs
Firewalls

Optus launches API Connect with Vonage for secure enterprise APIs

Optus has launched API Connect with Vonage, offering secure, scalable telecom APIs that integrate real-time communications directly via the Optus network.

By Shannon Williams • 5 min read • Fri, 6th Jun 2025