Apple stories
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
Gen Z drives surge in UK tech subscriptions as ownership declines
Last week
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UK device subscriptions have surged 57% year-on-year, driven by Gen Z who prefer flexible access over ownership amid rising costs and eco concerns.
Buzzle: The spectacular collapse of Apple's Australian resellers
Last month
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Buzzle, formed as Apple’s largest Australian reseller in 2000, collapsed within six months amid the dot‑com bust, sparking a precedent‑setting legal battle with Apple.
Apple unveils 14-inch MacBook Pro with M5 & macOS Tahoe
Last month
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Apple launches the 14-inch MacBook Pro with M5 chip and macOS Tahoe, boosting AI, graphics, and battery life for professionals and creatives.
Apple upgrades Vision Pro with M5 chip, new band & visionOS 26
Last month
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Apple launches an upgraded Vision Pro with M5 chip, new Dual Knit Band and visionOS 26, enhancing power, comfort and immersive spatial experiences.
Apple unveils M5 chip with major AI & graphics enhancements
Last month
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Apple has launched the M5 chip, boosting AI and graphics power with a 10-core GPU and 45% faster graphics than the M4 for new MacBook Pro and iPad Pro models.
Apple unveils iPad Pro with M5 chip, OLED display & Wi-Fi 7
Last month
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Apple unveils new iPad Pro with M5 chip, OLED display, Wi-Fi 7, and iPadOS 26, boosting AI, graphics, and wireless connectivity for enhanced performance.
Hands-on Review: Apple iPhone 17 Pro Max 512GB - Cosmic Orange
Last month
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Apple’s latest flagship balances raw performance with careful design, combining lasting battery life, serious camera upgrades and a hint of what’s next.
iOS 26 update sparks surge in complaints over battery drain
Last month
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iOS 26 update causes a surge in complaints from iPhone users citing rapid battery drain and performance issues after installation.
Hands-on Review: Apple AirPods Pro 3
Last month
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Apple’s AirPods Pro 3 set a new benchmark in wireless audio with enhanced ANC, fitness tracking and Live Translation.
Hands-on Review: iPhone 17 in sage green screams luxury and maturity
Last month
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The iPhone 17 in sage green offers ProMotion display, improved cameras, and solid battery life, making it Apple's most complete standard iPhone to date.
Commvault launches Clumio for Iceberg on AWS to boost AI data security
Last month
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Commvault unveils Clumio for Apache Iceberg on AWS, offering air-gapped, Iceberg-aware backups to strengthen AI and analytics data lakehouse security.
Pelion launches Consumer eSIM for IoT to enhance connectivity
Wed, 24th Sep 2025
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Pelion launches Consumer eSIM for IoT, offering businesses scalable, secure connectivity as consumer eSIM chipsets become widely available in devices.
CelcomDigi opens iPhone 17 pre-orders with rebates up to MYR RM1,200
Wed, 17th Sep 2025
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CelcomDigi launches pre-orders for iPhone 17 series in Malaysia with rebates up to MYR RM1,200 and free PhoneCARE protection starting 12 September 2025.
OpenID launches first global standards for real-time security alerts
Wed, 17th Sep 2025
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The OpenID Foundation has launched the first global standards enabling real-time sharing of security alerts across digital identity systems, boosting online protection.
Apple unveils iPhone Air, its thinnest & lightest smartphone
Thu, 11th Sep 2025
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Apple launches the iPhone Air, its thinnest and lightest smartphone yet, featuring a titanium frame and enhanced durability starting at AUD $1,799.
Apple launches iPhone 17 Pro range with new design & features
Thu, 11th Sep 2025
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Apple unveils iPhone 17 Pro and Pro Max with new aluminium design, A19 Pro chip, enhanced cameras, longer battery life, and Wi-Fi 7 support.
Apple unveils iPhone 17 with AI camera upgrades & new display
Thu, 11th Sep 2025
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Apple launches the iPhone 17 featuring AI-powered cameras, a brighter ProMotion display, the new A19 chip, and improved battery life, starting at AUD $1,399.
Apple unveils AirPods Pro 3 with heart sensor & live translation
Thu, 11th Sep 2025
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Apple launches AirPods Pro 3 at AUD $429, featuring advanced noise cancellation, heart rate sensor, and live translation across multiple languages.
Apple Watch Series 11 adds hypertension alerts, longer life
Wed, 10th Sep 2025
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Apple Watch Series 11 adds hypertension alerts and sleep scoring, with longer battery life and enhanced durability starting at NZD $749.
Exclusive: Fastly’s Randy Reddig on AI bots and disruption
Tue, 26th Aug 2025
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Fastly's Randy Reddig reveals AI bots now drive much web traffic, disrupting media models and pushing publishers toward new edge-based solutions.