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AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Tue, 7th Apr 2026
The zero-click future: How to optimize your email strategy for AI
Customer Experience

The zero-click future: How to optimize your email strategy for AI

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

By Edmund Ng • 5 min read • Thu, 19th Mar 2026
Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Marketing Technologies

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

By Pipin Firmansyah • 5 min read • Fri, 13th Mar 2026
Five red flags that suggest your AI content is actually hurting your rankings
Data Analytics

Five red flags that suggest your AI content is actually hurting your rankings

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

By Gareth Hoyle • 5 min read • Sat, 7th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Data Analytics

AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

By James Foote • 4 min read • Thu, 26th Feb 2026
FOMO.ai unveils Hello Gordon for AI-led interviews
Software-as-a-Service

FOMO.ai unveils Hello Gordon for AI-led interviews

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

By Catherine Knowles • 3 min read • Fri, 30th Jan 2026
Semify buys Dragon Metrics to boost global AI SEO reach
Marketing Technologies

Semify buys Dragon Metrics to boost global AI SEO reach

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
AI-driven search reshapes digital brand visibility & discovery
Digital Transformation

AI-driven search reshapes digital brand visibility & discovery

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

By Shannon Williams • 3 min read • Thu, 20th Nov 2025

Stories from Other Regions

AI Overviews stories

AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Tue, 14th Apr 2026
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Apr 2026
Exclusive: Viafoura's Mark Zohar on the future of media engagement
Data Analytics

Exclusive: Viafoura's Mark Zohar on the future of media engagement

Viafoura's Mark Zohar says AI and data will power loyal, paying news communities as publishers abandon dependence on big platforms.

By Jake MacAndrew • 4 min read • Sat, 14th Mar 2026
AI spend surges but marketers struggle to generate value
Digital Transformation

AI spend surges but marketers struggle to generate value

Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.

By Catherine Knowles • 4 min read • Sat, 28th Feb 2026
Sefiani unveils Surfacd to track brands in AI search
Digital Transformation

Sefiani unveils Surfacd to track brands in AI search

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Feb 2026
Google expands Preferred Sources in global search
Marketing Technologies

Google expands Preferred Sources in global search

Google is rolling out its personalised Preferred Sources news feature to all English search users worldwide as it tweaks AI-driven search links.

By Sean Mitchell • 4 min read • Thu, 18th Dec 2025
How marketers must handle search in an AI world
Partner Programmes

How marketers must handle search in an AI world

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

By Rich Harper • 4 min read • Wed, 19th Nov 2025