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Advertising Technologies (Adtech) Stories - Page 22

American Stories

Advertising Technologies (Adtech) stories

Tire Agent sees success with Quantcast's ad campaign
Marketing Technologies

Tire Agent sees success with Quantcast's ad campaign

Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.

By Kaleah Salmon • 2 min read • Tue, 8th Apr 2025

Global Stories

Advertising Technologies (Adtech) stories

StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
Yahoo unveils Conversion API to boost ad tracking accuracy
Marketing Technologies

Yahoo unveils Conversion API to boost ad tracking accuracy

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

By Sean Mitchell • 3 min read • Fri, 2nd May 2025
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
Marketers embrace privacy, with 50% of users opting into tracking
Marketing Technologies

Marketers embrace privacy, with 50% of users opting into tracking

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025
GumGum claims up to 90% lower carbon emissions per ad served
Marketing Technologies

GumGum claims up to 90% lower carbon emissions per ad served

GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.

By Catherine Knowles • 3 min read • Mon, 28th Apr 2025
Nexxen unveils nexAI suite to transform advertising with AI
Marketing Technologies

Nexxen unveils nexAI suite to transform advertising with AI

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

By Sean Mitchell • 3 min read • Mon, 28th Apr 2025
Mobile gaming focuses on high-value users & long-term growth
Gaming

Mobile gaming focuses on high-value users & long-term growth

Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.

By Kaleah Salmon • 4 min read • Thu, 17th Apr 2025
Google blocks 5.1 billion ads & boosts AI ad safeguards
Marketing Technologies

Google blocks 5.1 billion ads & boosts AI ad safeguards

Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.

By Sean Mitchell • 3 min read • Thu, 17th Apr 2025
OzTAM partners with Samba TV & Nexxen for data project
Data Analytics

OzTAM partners with Samba TV & Nexxen for data project

OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.

By Kaleah Salmon • 3 min read • Fri, 11th Apr 2025
Pat Copeland joins Moloco to lead machine learning efforts
Customer Experience

Pat Copeland joins Moloco to lead machine learning efforts

Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.

By Melvin Hipolito • 3 min read • Thu, 10th Apr 2025

Stories from Other Regions

Advertising Technologies (Adtech) stories

RedTrack unveils AI agents to simplify data analysis for SMBs
Data Analytics

RedTrack unveils AI agents to simplify data analysis for SMBs

RedTrack launches AI-powered agents to automate data analysis and reporting for eCommerce media buyers, boosting efficiency and campaign insight.

By Catherine Knowles • 3 min read • Thu, 24th Apr 2025
Julia Burton Brown named UK head as Taboola unveils Realize
Marketing Technologies

Julia Burton Brown named UK head as Taboola unveils Realize

Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.

By Melvin Hipolito • 2 min read • Wed, 23rd Apr 2025
The 'Secret Tech Sauce' Behind Australian Retail Media Success
Customer Experience

The 'Secret Tech Sauce' Behind Australian Retail Media Success

Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.

By Jonathan Reeve • 6 min read • Tue, 15th Apr 2025
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025
AI shaping brand visibility shifts to credibility economy
Marketing Technologies

AI shaping brand visibility shifts to credibility economy

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

By Catherine Knowles • 3 min read • Mon, 7th Apr 2025