Adobe Digital Insights stories

Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Adobe’s 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.

Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.

Adobe and ServiceNow unite to integrate data for an enhanced, personalised customer experience, streamlining workflows and boosting service capabilities.

Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.

Despite a surge in smartphone traffic, consumers in Australia and New Zealand still predominantly make purchases via desktop, Adobe's new report reveals.