Adobe Analytics stories
Adobe says AI retail traffic surges as readability lags
Last week
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data analytics
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digital transformation
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cx
Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.
Chargebacks surge threatens retailers' holiday profits
Thu, 15th Jan 2026
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data analytics
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fintech
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cx
Chargebacks surge after record online holiday sales, with USD $181 billion in returns putting retailers' first-quarter profits at risk.
Adobe data shows USD $88.7 billion spend & AI boost in October
Tue, 11th Nov 2025
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data analytics
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martech
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bnpl
Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
Generative AI drives 3,500% surge in US travel planning online
Mon, 8th Sep 2025
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data analytics
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genai
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ai
Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Thu, 6th Mar 2025
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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data analytics
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fintech
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.