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Generative AI drives 3,500% surge in US travel planning online
Data Analytics

Generative AI drives 3,500% surge in US travel planning online

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

By Melvin Hipolito • 3 min read • Mon, 8th Sep 2025

Global Stories

Adobe Analytics stories

AI shopping boom puts checkout under pressure
Data Analytics

AI shopping boom puts checkout under pressure

Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.

By Risa Huang • 5 min read • Last month
Chargebacks surge threatens retailers' holiday profits
Data Analytics

Chargebacks surge threatens retailers' holiday profits

Chargebacks surge after record online holiday sales, with USD $181 billion in returns putting retailers' first-quarter profits at risk.

By Shannon Williams • 4 min read • Thu, 15th Jan 2026
Adobe data shows USD $88.7 billion spend & AI boost in October
Data Analytics

Adobe data shows USD $88.7 billion spend & AI boost in October

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

By Vivek Pandya • 4 min read • Tue, 11th Nov 2025
IAG partners with Adobe to personalise insurance customer journeys
Data Analytics

IAG partners with Adobe to personalise insurance customer journeys

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

By Melania Watson • 3 min read • Thu, 23rd Oct 2025
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Data Analytics

Adobe Summit 2025: Digital innovation set to light up Las Vegas

Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.

By Donovan Jackson • 3 min read • Thu, 6th Mar 2025
Adobe report predicts mobile shopping to dominate holiday sales
Data Analytics

Adobe report predicts mobile shopping to dominate holiday sales

Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.

By Imee Dequito • 4 min read • Thu, 22nd Aug 2024
Adobe reveals USD $14.2 billion online sales during Prime Day
Data Analytics

Adobe reveals USD $14.2 billion online sales during Prime Day

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

By Sean Mitchell • 3 min read • Fri, 19th Jul 2024
Adobe forecasts USD $14 billion online spend for Prime Day
Data Analytics

Adobe forecasts USD $14 billion online spend for Prime Day

Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.

By Sean Mitchell • 3 min read • Tue, 16th Jul 2024
Adobe appoints Keith Eadie as APAC General Manager
Data Analytics

Adobe appoints Keith Eadie as APAC General Manager

Adobe has named Keith Eadie as the new General Manager for the Asia Pacific region, strengthening efforts to boost customer experience and regional growth.

By Imee Dequito • 2 min read • Wed, 3rd Jul 2024
US consumers spend USD $331.6 billion online in first quarter 2024
Data Analytics

US consumers spend USD $331.6 billion online in first quarter 2024

US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.

By Sean Mitchell • 4 min read • Thu, 30th May 2024
Australia, NZ brands scoop Adobe Experience Maker Awards
Data Analytics

Australia, NZ brands scoop Adobe Experience Maker Awards

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024
US holiday online retail surges to USD $222.1 billion amid difficult economy
Data Analytics

US holiday online retail surges to USD $222.1 billion amid difficult economy

US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024
Adobe Analytics: A new frontier in bridging marketing and product teams
Data Analytics

Adobe Analytics: A new frontier in bridging marketing and product teams

Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.

By Sean Mitchell • 3 min read • Thu, 28th Sep 2023

Stories from Other Regions

Adobe Analytics stories

Mobile & AI power record UK online Christmas sales
Data Analytics

Mobile & AI power record UK online Christmas sales

UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.

By Mark Tarre • 3 min read • Tue, 20th Jan 2026
UK retail traffic from GenAI assistants surges 1200%
Data Analytics

UK retail traffic from GenAI assistants surges 1200%

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025
UK's festive online spending to surge in 2023, Adobe reports
Data Analytics

UK's festive online spending to surge in 2023, Adobe reports

UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.

By Sean Mitchell • 3 min read • Mon, 13th Nov 2023