Adobe Stories

American Stories

Adobe stories

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • This month

Data Analytics

Adobe says AI retail traffic surges as readability lags

Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.

By Sean Mitchell • 4 min read • Last month

Global Stories

Adobe stories

Ransomware

Device code phishing surges across criminal toolkits

The scams can hand attackers Microsoft 365 access, as new kits and services make device code phishing easier to run at scale.

By Mark Tarre • 5 min read • Last week

Digital Transformation

DesignVerse raises USD $5.5 million in seed funding

The funding will speed hiring and expansion after the Bucharest startup won EUROCONTROL work and passed USD $1.1 million in ARR.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Australia & New Zealand brands lead APAC in agentic AI

But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.

By Sean Mitchell • 4 min read • Last week

Data Analytics

AI shopping boom puts checkout under pressure

Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.

By Risa Huang • 5 min read • This month

Digital Transformation

Adobe launches productivity agent for Acrobat AI plans

Acrobat users can now turn PDFs into chat-based summaries and shareable experiences, as Adobe expands AI tools across business workflows.

By Sean Mitchell • 3 min read • This month

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • This month

Cloud Security

DigiCert launches AI trust tools for agents & content

Enterprises could gain cryptographic checks for AI agents, models and media as DigiCert adds a trust layer across its platform.

By Sean Mitchell • 4 min read • This month

Malware

Microsoft tops phishing brand rankings in first quarter

Phishing campaigns are increasingly targeting credentials, payments and malware delivery, with Microsoft alone accounting for 22% of brand impersonation attempts.

By Joseph Gabriel Lagonsin • 4 min read • This month

Marketing Technologies

Anthropic links Claude to Adobe, Blender & Ableton

Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.

By Mark Tarre • 4 min read • Last month

Data Analytics

Databricks appoints Davinia Simon as ANZ public lead

Pressure is mounting on ANZ agencies to show returns from data and AI spending as Databricks adds Davinia Simon to court government buyers.

By Mark Tarre • 4 min read • Last month

Customer Experience

Adobe adds agent tools to Experience Manager Forms

The update aims to speed up high-intent journeys by making forms easier to build, personalise and complete without heavy IT support.

By Sean Mitchell • 4 min read • Last month

Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Last month

DevOps

Google Cloud expands Gemini Enterprise into AI agent hub

Businesses gain a single control plane for AI agents as Google Cloud folds developer tools, employee apps and partner software into Gemini Enterprise.

By Sean Mitchell • 4 min read • Last month