Account-based Marketing stories
HG Insights launches AI platform for revenue growth
Last month
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data analytics
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digital transformation
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martech
HG Insights unveils Revenue Growth Intelligence platform and agent builder, unifying sales and marketing data with embedded AI copilots.
Indigo Telecom hires Ilex to drive global growth push
Last month
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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
From listening to leading: Why the best customer strategies close the loop
Last month
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cx
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martech
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ai
In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.
Opollo buys Propensity Partners to boost tech leads
Fri, 27th Feb 2026
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fintech
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partner programmes
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cybersecurity
Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
AI transforms cold email into a high-precision channel
Thu, 5th Feb 2026
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digital transformation
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data privacy
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ai
The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Wed, 21st Jan 2026
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saas
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crm
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martech
Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.
B2B buyers rebel against 'discovery theatre' sales
Wed, 17th Dec 2025
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virtualisation
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digital transformation
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cx
B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
SmartBear appoints Kristine Hunt to lead global growth
Thu, 17th Apr 2025
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.