Walmart shopping to launch directly inside Google Gemini

Walmart and Google plan to introduce a shopping experience inside Google's Gemini app that surfaces products from Walmart and Sam's Club and routes customers into retailer checkout and fulfilment flows.

The companies said the experience uses Google's Gemini and a technical framework called the Universal Commerce Protocol. Walmart said the experience will appear directly within Gemini and will present Walmart and Sam's Club products when relevant to a user's query.

In one example, the companies said a customer asking Gemini for advice on camping equipment could see items drawn from Walmart's catalogue. The companies said conversational exchanges in Gemini create additional moments for product suggestions during a single session.

Account linking

Walmart said customers can link their accounts. It said that the step would allow the retailer to recommend complementary items based on past online and in-store purchases. Walmart also said it will combine an order with other items a customer has already placed in Walmart or Sam's Club carts.

The retailer said the experience will surface membership benefits. It cited Walmart+ and Sam's Club memberships. Walmart described the shopping flow as remaining within Walmart and Sam's Club environments.

Delivery options

The companies also highlighted delivery as part of the proposition. Walmart said customers and members could get in-store and club items delivered "right where and when they want it". It said "hundreds of thousands of locally curated products" could arrive in under three hours, with some deliveries "as fast as 30 minutes".

Walmart framed the initiative as part of a broader change in how customers search and shop online, with more activity shifting from conventional search to AI systems that conduct multi-step interactions.

"The transition from traditional web or app search to agent-led commerce represents the next great evolution in retail. We aren't just watching the shift, we are driving it," said John Furner, President and CEO of Walmart U.S. and incoming President and CEO of Walmart.

Furner also linked the initiative to convenience and personalisation in retail shopping.

"We want to help customers get what they need and want, when and where they want it. Partnering with Google to bring the Walmart experience directly into Gemini is another step toward creating seamless shopping experiences for customers and members that are more intuitive and personal than ever before," said Furner.

Google positioned the partnership as part of its work on commerce features for AI-driven interfaces. The company also referenced an "open standard" for what it called agentic commerce.

"AI can improve every step of the consumer journey, from discovery to delivery. Walmart is an innovator in retail, and we are excited to partner with them on a new open standard to make agentic commerce a reality. Customers will soon be able to experience everything they love about Walmart directly in the Gemini app," said Sundar Pichai, CEO of Google and Alphabet.

The move arrives as major retailers and technology groups test how product discovery and purchase might operate inside AI assistants. Those systems increasingly rely on longer conversational sessions rather than keyword queries. Retailers have also expanded same-day delivery coverage and store-based fulfilment over recent years, which creates more options for rapid delivery and pickup.

Walmart said it will make Walmart and Sam's Club products available when Gemini deems them relevant. It did not set out how product placement will work across brands and retailers, or how it will handle competing offers when users request broader recommendations.

Walmart said the experience is "built by Walmart" and will be accessible within Gemini via the Universal Commerce Protocol. The companies did not provide details on technical implementation, commercial terms, or how they will measure performance.

Walmart operates in 19 countries and reported fiscal year 2025 revenue of USD $681 billion. The retailer said around 270 million customers and members visit its stores and eCommerce properties each week.

The companies said the experience will first launch inside Gemini in the US, followed by international markets later.