Transporeon launches AI search for carriers across Europe

Transporeon has launched a Natural Language Search tool for carriers using its Autonomous Procurement platform. The feature is now available across Europe and North America.

The search function lets users enter conversational requests for freight, such as a route, equipment type or pickup window, instead of relying on multiple filters and menu selections to find loads.

It is aimed at carriers and dispatchers reviewing large volumes of offers and needing to move quickly from search to booking. Results can include Buy-It-Now offers, allowing users to book freight directly after entering a query.

The tool is intended to reduce friction in a process that often requires repeated clicks through search fields. In practice, a user can enter a request such as refrigerated loads between Houston and Atlanta within a set time window and receive matching options immediately.

Pilot results

Data from an early pilot suggests the system interpreted user intent with more than 90% accuracy. The trial involved a large US brokerage with 790 active carriers.

In that pilot, 79% of carriers used the search tool to complete at least one query successfully. Most usage came from desktop devices, which accounted for 72% of searches, while mobile represented 28%.

Early figures also indicate the feature could raise query-to-booking conversion by as much as 25%, pointing to a measurable commercial effect for carriers using the platform to identify loads quickly.

The rollout comes as logistics groups apply artificial intelligence to routine workflow tasks rather than limiting it to planning or analytics. Search is one of the most frequent interactions on digital freight platforms, particularly for carriers trying to match available capacity to short-notice opportunities.

For freight operators, the challenge is often not a lack of information but the time required to navigate it. Dispatchers may know the lane, trailer type and pickup schedule they want, but conventional systems can still force them to translate those needs into a series of fixed filters.

That translation step was central to the product design, according to Trimble, which owns Transporeon.

"We started this project because we kept hearing the same thing from carriers: they think about loads naturally, but traditional search tools required them to translate that into filters and menu selections," said Jonah McIntire, Chief Platform Officer of Transportation and Logistics at Trimble. "That translation gap was slowing people down, and Natural Language Search eliminates it. You just type what you need and the AI does the rest, delivering a faster, more intuitive experience that helps carriers act on the right opportunities more quickly."

Mobile access

The mobile share in the pilot also signals how freight marketplaces are being used. While desktop remained the main access point, more than a quarter of searches came through mobile devices, reflecting the need for tools that work for users away from office systems.

Transporeon has positioned the new search function as part of its Autonomous Procurement product, which presents carriers with tailored offers. In that context, speed matters because users are often reviewing many possible jobs and deciding which to accept based on route fit, timing and equipment availability.

The company operates a freight network that includes more than 1,500 shippers and retailers and more than 210,000 carriers and logistics service providers. More than 120,000 transports are executed on its platform each day, alongside more than 110,000 time slot bookings.

Trimble has been expanding the use of digital tools across transport and logistics, linking operational systems with planning and execution software. The Natural Language Search launch fits that broader shift towards embedding AI in everyday transactional tasks.

One carrier using the feature gave a positive assessment of the interface and time savings.

"The new AI search is very quick and comfortable to use," said Alice Kostandova, Senior Logistics Coordinator at West Motor Freight. "It saves me a lot of time and is much faster than setting regular filters."