Semify launches AI optimisation service for agencies

Semify has launched an AI optimisation service for marketing agencies, designed to help them track and improve client visibility across AI search platforms.

The offering combines AI search optimisation with Semify's existing white-label search engine optimisation services. It also includes reporting software and agency-facing support so partners can deliver the work under their own brands.

Its measurement covers four AI platforms: ChatGPT, Google AI Overviews, Google AI Mode and Perplexity. Semify said it tested tactics across those services and multiple client sectors before bringing the product to market.

The launch comes as agencies respond to changes in how users find local businesses online. AI-generated answers in search products are reshaping traffic patterns and raising new questions about how to measure brand presence when links and rankings are no longer the only signals that matter.

The new reporting is built to sit alongside traditional SEO metrics in a single dashboard. The data is also available through Semify's application programming interface and model context protocol connectors, intended to reduce the need for agencies to pull figures from separate systems.

New metrics

Measurement is a central part of the launch. Semify said visibility on AI search products differs from conventional search because brands may appear in generated responses, summaries or citations rather than in a ranked list of blue links.

Patrick Briggs, Chief Executive Officer of Semify, described the company's approach as grounded in testing rather than speed to market.

"While many platforms rushed to market, we leaned into the scientific method: hypothesize, test, validate, iterate," said Briggs. "We ran controlled experiments across four AI platforms and various client verticals. We developed a comprehensive AI visibility service by isolating variables, measuring outcomes, and refining based on data. Our agency partners don't need more vague promises; they need proven methodologies with transparent data that scales. We treated AIO the same way we approach any emerging channel: with rigorous analysis, human-led design, strategy, and validation."

The service is aimed at agencies that want to add AI optimisation without building a separate in-house operation. Semify already sells white-label SEO, pay-per-click advertising and paid social services, and said the new AI work can be integrated into those existing offers.

The company argues that combining AI optimisation with traditional SEO can lower costs because some of the same activities support both. It cited content development, structured data work and authority building as areas of overlap.

Agency focus

Simon Lesser, Chief Product Officer at Semify, said the company has created a new set of measures to reflect how brands appear in AI systems.

"Our integrated reporting provides clients with an easy-to-understand dashboard that simply and accurately conveys how present their brand and website is in AI responses," said Lesser. "Visibility works differently on AI search platforms than traditional search, so we've defined a new set of metrics to effectively measure performance on these platforms in a way that captures what it truly means to be visible online."

Semify positioned the launch as a service-led model rather than a software-only product, arguing that automation alone is not sufficient and that strategists remain part of delivery.

That stance reflects a broader divide in the market. Some suppliers are selling monitoring tools for AI search mentions and citations, while others are packaging optimisation work as a managed service for agencies and brands that do not want another dashboard or workflow to maintain.

Semify said its target customers include agencies serving home improvement, automotive, dental, legal and other location-based businesses. Those sectors are often sensitive to changes in discovery channels because leads depend heavily on search visibility in local markets.

Founded in 2009, the company said it supports thousands of customers through its white-label marketing platform. Its model centres on helping agencies expand service lines without changing their operating structures, using a mix of software integration and outsourced fulfilment.

Briggs said the pitch is as much about operations as it is about search strategy.

"The decision makers at enterprise agencies don't want another tool to manage; they want self-governing and self-improving solutions that make their teams more efficient and increase the retention of their clients," said Briggs. "Our fulfillment structure delivers the scalable services our agency partners need while enabling them to move to building deeper and more connected relationships with their customers."