Quiq hires Jen Grant as CMO to drive scaled AI agents

Quiq has appointed Jen Grant as chief marketing officer as it positions its AI agent software for broader use in customer-facing operations.

Grant joins from Dialpad, where she led marketing during an expansion focused on agentic AI. The company said her appointment reflects a shift in enterprise demand from AI pilots to deployments running in live environments.

Chief executive Mike Myer said the hire reflects a maturing market for AI agents in customer experience.

"Quiq has moved past experimentation and into real, scaled AI agent deployments, and that shift requires a different kind of leadership," Myer said. "Jen is joining because the technology is already proven in production environments. Her experience as a COO, CMO, and board-level leader makes her the right hire to help define this phase of the market and ensure our execution and messaging reflect that reality."

Grant will lead go-to-market efforts and how Quiq explains the evaluation and rollout of AI agents in customer workflows, including how organisations scale them and what controls they apply when AI becomes part of day-to-day customer operations.

Customer deployments

Quiq said its AI agents run in production for brands including Spirit Airlines, Roku and Panasonic. It also lists IHG Hotels & Resorts, Bob's Discount Furniture and Brinks Home as customers.

Panasonic pointed to the customer experience impact of its deployment.

"With Quiq, the technology is there to deliver on the outcomes that matter most to us: Exceptional customer experiences," said Adam Neale, head of CS governance at Panasonic.

Roku said it compared a range of suppliers before selecting Quiq.

"We evaluated over 30 different vendors. Many vendors presented generic solutions and demos. But Quiq showed us they could address our needs well and they have," said Matt Feinstein, director of product management at Roku.

Quiq operates within a broader push by customer service and contact centre teams to use AI for high-volume interactions. Many organisations started with chatbots or agent-assist tools and now face decisions about how far to place more autonomous systems in front of customers. That shift has raised questions about reliability, governance and brand control, particularly in regulated sectors and in organisations with complex product sets.

Risk controls

A key concern in using generative AI for customer interactions is the risk of incorrect outputs, often described as hallucinations. Quiq said its platform includes verification and control mechanisms designed to keep responses grounded in trusted data and to provide transparency into how answers are generated.

It also positions the software around brand governance, with workflow configuration and controls intended to keep responses aligned with policy and tone. These measures have become a focus for firms that need auditability and consistent customer communications across channels.

Grant described the market as moving from proof points to platform selection and operational discipline.

"Most companies are no longer asking whether AI agents work, they're asking which platforms they can trust in front of customers," Grant said. "Having seen multiple technology categories mature, this is the phase where execution and clarity matter more than promise. Quiq is already running AI agents in production at massive scale, and my role is to help the market understand what's real, what's different, and how to deploy AI responsibly."

Career background

Grant has held executive roles including CEO, COO and CMO, alongside senior marketing posts. Previous employers include Appify, Box, Cube, Dialpad, Elastic, Google and Looker, according to Quiq.

The appointment comes as software suppliers compete to define categories around AI agents, often described as systems that can handle multi-step tasks and customer requests across channels. In customer service, that can include automated triage, information retrieval, account changes and escalation to human agents when needed.

Quiq said it serves customers across travel, retail and consumer electronics, where contact volumes can be high and interactions vary widely in complexity. Deployments can involve AI agents that work directly with customers, as well as AI assistants used by internal teams when issues are escalated.

Grant will lead marketing as Quiq seeks to expand its customer base and as more enterprises decide how far to place AI agents into live customer-facing workflows.