Prophet launches AI agent offering real-time business insights
Prophet has launched a new artificial intelligence agent, Prophet AI, which enables businesses to access real-time marketing and business insights through conversational queries. The new offering is designed to turn complex modelling into actionable answers, allowing users to interrogate detailed simulations of their organisations.
Data-driven modelling
Prophet AI operates by interacting directly with a detailed mathematical model-or digital clone-of each organisation using the platform. Every user question prompts the system to run new simulations, reflecting both historic and predicted business behaviour. Unlike tools which rely on analysing previous results, Prophet AI is positioned to compute results afresh, drawing from the platform's live digital reconstruction of the business.
The platform's unified model incorporates factors spanning marketing, pricing, operations, supply chain and external market conditions. This enables companies to simulate a wide array of scenarios and gain insight into decisions before they are made. According to Prophet, the system updates its simulations with approximately 86,000 macroeconomic data points, allowing near real-time contextualisation of business performance in relation to multiple internal and external drivers.
Business-wide access
Prophet AI has been developed to broaden access to these simulations within organisations. Staff without technical data or modelling expertise can pose questions in plain language to explore performance factors across functions such as marketing efficiency, pricing strategies, merchandising or supply chain operations. The agent notifies users when results are available, enabling faster decision making.
"Data models are naturally complicated, increasingly multi-modal and traditionally difficult for most teams to navigate. That's why we built Prophet AI. It gives businesses a working environment where they can query their data and control the entire Prophet ecosystem in a language that works for them," said Jordan Taylor-Bartels, Founder and Chief Executive Officer, Prophet.
"Most AI interfaces guess, Prophet AI computes. When a client asks a question, the agent reruns their digital clone, executes the underlying mathematics and returns a defensible answer based on how their organisation actually behaves. It is the first time that leaders can interrogate and challenge their entire organisation in plain language without losing rigour," said Taylor-Bartels.
"Prophet AI makes simulation effortless. Instead of navigating complex dashboards, clients can explore scenarios, diagnose drivers and test decisions inside a secure environment, using a tool that speaks their language but still performs the full mathematical work under the hood," said Taylor-Bartels.
He added that future product updates would include features such as automated scenario generation, shock testing, and proactive insight discovery, with the aim to identify opportunities and risks before they manifest in data.
Company growth
Prophet has reported rapid customer uptake, with more than 30 enterprise clients across sectors including retail, insurance, automotive, media, on-demand delivery, wagering, and cybersecurity. The company has made key appointments, including Phil Davis, Vice President Global GTM at Google Cloud, to its Advisory Board, and Professor Andrew Gelman of Columbia University, a noted expert in Bayesian statistics and data modelling. Additional hires have included a new Vice President Sales and Partnerships, James Sawyer, and Bec Geyer as Head of Talent and People, reflecting a period of active recruitment.
Prophet was recently recognised as the top company in the Media & Marketing category in the 2025 AFR BOSS Most Innovative Companies list.
