Infosys signs 10-year tech overhaul deal with Crocs

Infosys has signed a 10-year strategic agreement with Crocs to overhaul the footwear group's core IT and operational systems.

Under the deal, Infosys will work across Crocs' enterprise systems as the retailer seeks to simplify operations and cut costs. The project will focus on modernising business and technology platforms used across the organisation's global footprint.

Crocs, which also owns the HEYDUDE brand, sells its products in more than 85 countries through wholesale and direct-to-consumer channels. That scale has increased pressure on retailers to keep data, processes and back-office systems consistent across markets while responding quickly to changes in consumer demand.

As part of a broader effort to standardise workflows and improve decision-making, Infosys will introduce artificial intelligence tools into Crocs' operations. The project is intended to address operational silos, unify data across the business and support faster responses to market changes.

The deal reflects a wider trend in retail, with brands revisiting technology estates built up over many years and trying to connect merchandising, supply chain, finance and customer systems more closely. For multinational consumer companies, those efforts are often tied to reducing duplication, improving visibility over operations and creating common processes across regions.

For Crocs, the agreement marks a long-term commitment to reshaping its internal systems rather than making smaller upgrades in isolated functions. The company described the work as part of a broader rethink of its IT landscape, focused on resilience and building a platform for global expansion.

Tom Britt, Chief Information Officer at Crocs, said: "As our organization reimagines its IT landscape, we sought a collaborator who could combine deep domain expertise with a commitment to innovation and operational excellence. By leveraging Infosys' proven delivery frameworks and advanced automation capabilities, we will optimize operations, reduce costs and scale responsibly while driving continuous improvement and building a foundation for sustainable growth and digital resilience that positions Crocs, Inc. for the future."

Infosys has been pushing further into long-duration transformation contracts with large consumer-facing companies, particularly where clients are looking to consolidate legacy systems and apply AI to routine processes. Retailers have become a key target for such projects as they balance margin pressure with continued investment in digital operations.

Retail pressure

Rising operating costs and uneven processes have become recurring themes across the sector. Retail groups are also dealing with more complex fulfilment models, broader product ranges and higher expectations for real-time visibility across inventory, sales and supply chains.

Against that backdrop, Crocs said the transformation is intended to create more consistent operations across the company and help it react more quickly to shifts in demand. Standardisation is often central to such programmes because fragmented systems can slow decision-making and raise administrative costs.

Infosys' role will extend across both enterprise IT and business operations, indicating the work is likely to touch not just infrastructure and software systems but also how internal processes are organised and managed.

The Indian IT services company employs more than 325,000 people and operates in 59 countries. It has increasingly highlighted AI-led transformation work as a major area of client demand, particularly among large global companies looking to update established technology environments.

Long-term scope

A 10-year term is relatively long even by outsourcing and transformation standards, suggesting both sides expect a multi-phase programme rather than a single technology migration. Such agreements typically span planning, implementation, process redesign and ongoing management, especially when systems are embedded across several business units and markets.

The companies did not disclose financial terms or set out specific milestones, but said the work is intended to improve efficiency and support long-term profitable growth.

Karmesh Vaswani, EVP and Global Head of Consumer, Retail & Logistics at Infosys, said: "The retail industry is at an unprecedented inflection point, where new AI-augmented digital imaginations can be industrialized rapidly. Crocs, Inc. is making a bold commitment to digital transformation. We are proud to collaborate with a global footwear business willing to reimagine its operations from the ground up. Our AI-first approach will drive purposeful performance improvements, unlocking AI value across Crocs, Inc.'s global operations, scaling unique innovations and accelerating profitable growth in this fast-changing global retail landscape."