Infosys, ANA & LIONS launch CMO AI Hub for members

Infosys, the ANA's Global CMO Growth Council and LIONS have launched the CMO AI Hub, a platform available only to members of the Global CMO Growth Council.

The service gives chief marketing officers a conversational interface to search marketing insights, case studies and executive perspectives drawn from the three organisations. It is intended as a peer-learning tool for senior marketers navigating business and strategy questions.

Built on Infosys Aster, Infosys' marketing-focused AI suite, the hub combines material from the Association of National Advertisers, LIONS and the Infosys Knowledge Institute, the company's research arm.

Users can ask questions in natural language and receive synthesised responses based on curated research and case studies. The system also produces summaries aimed at senior executives.

The project reflects a wider effort by large companies and industry bodies to package internal and sector knowledge into AI tools, rather than use generative AI mainly for content creation. Here, the target audience is a closed group of global marketing leaders seeking practical guidance on how AI is affecting their work.

Member access

The hub was developed exclusively for the Global CMO Growth Council, a partnership between the ANA and LIONS that represents more than 1,200 chief marketers worldwide. The council is chaired by Marc Pritchard, chief brand officer at Procter & Gamble, and includes 50 chief marketers on its leadership team.

Its backers say the platform is designed to turn industry knowledge into an always-available resource for council members. Members will also be able to add their own insights over time, creating a growing library of peer input alongside research materials.

Access restrictions are central to the offer. The organisations say the platform operates in a secure environment for members and includes governance safeguards, human oversight and privacy-by-design measures.

The launch also includes a related document, the CMO AI Playbook. Infosys says the playbook was developed by the Infosys Knowledge Institute using interviews with chief marketing officers, discussions with marketing leaders and input from ANA members.

Leadership views

Nick Primola, who leads the Global CMO Growth Council at the ANA, said the platform was built in response to requests from senior marketers for practical support during decision-making.

"CMOs told us they wanted real, practical guidance available in the moments when important decisions need to be made. The AI Hub turns the collective experience of the world's leading marketers and experts into a resource that is available whenever members need it. It's built by CMOs, for CMOs, and designed to help leaders make more informed decisions moving at the speed of marketing," said Nick Primola, Group Executive Vice President at the ANA and leader of the Global CMO Growth Council.

LIONS described the launch as an extension of the council's work connecting senior marketers across markets and sectors.

"The Growth Council was created to bring the world's best marketers together and remove the barriers to growth. The CMO AI Hub is the boldest expression of that mission yet - it puts the collective intelligence of this community into every member's hands, exactly when they need it. Creativity and AI aren't opposing forces. The Hub pairs the best of human judgment with the speed of the technology, and keeps people at the center of both," said Simon Cook, chief executive officer of LIONS.

Infosys positioned the hub as part of a broader shift in how marketing leaders use AI in management and planning, rather than limiting it to workflow efficiency.

"AI presents a unique opportunity for CMOs to move beyond efficiency gains and elevate marketing's role as a growth driver. By combining the collective expertise of leading marketers with an AI-powered experience layer, CMO AI Hub transforms fragmented insights into shared intelligence that helps marketing leaders make informed decision and unlock greater business value," said Sumit Virmani, global chief marketing officer at Infosys.

Industry context

The launch underlines how advisory groups, technology suppliers and industry organisations are trying to create sector-specific AI products for executive users. Instead of offering broad public chatbots, these products rely on limited data sets, defined user groups and controlled source material.

For marketing leaders, that approach may appeal because it promises advice rooted in peer examples rather than open-ended web content. It also gives industry bodies a way to package their research and member networks into tools that can support day-to-day decision-making.

The ANA says its membership includes more than 1,600 companies representing 20,000 brands and US$400 billion in annual marketing investment.