Incode named Gartner leader for third straight year

Incode has been named a Leader in Gartner's 2026 Magic Quadrant for Identity Verification, the third consecutive year it has received the designation.

Gartner evaluated 12 vendors in the identity verification market. Incode was also listed as a Leader in the report's first edition in 2024 and again in 2025.

Identity verification providers are under growing pressure as fraud tactics become more sophisticated and automated. Businesses in banking, telecoms, government and online marketplaces must verify users quickly while minimising the number of legitimate customers blocked by checks.

Incode said the latest threat environment includes generative AI, deepfakes and synthetic identities. Automated systems can create documents, tailor attacks to known detection systems and adjust methods after rejected attempts.

Fraud pressure

Against this backdrop, demand has risen for systems that go beyond visual document inspection. Incode said its approach checks users against government records as well as documents, and cited a false acceptance rate of 0.01%, verification speeds six times faster than alternatives and a 20% uplift in conversion.

Its system is also designed to reduce manual reviews, which can slow onboarding and create friction for legitimate users. Incode said this helps clients cut the number of additional checks imposed on genuine customers.

Another part of the company's case centres on what it calls the "agentic fraud era". Incode said it tests its own defences by running an automated attacker against them, and that its work is supported by more than 35 proprietary models developed in-house. It added that independent penetration testing found zero successful bypasses.

The company also pointed to a broader network effect in its fraud monitoring. Incode said its trust network can identify repeat fraud and recognise trusted behaviour across organisations without pooling raw data, drawing on 7.1 billion identity checks.

Market reach

Founded in San Francisco in 2015, Incode sells identity verification, authentication and age-checking technology to large organisations. It says its customer base includes eight of the top 10 US banks, eight of the top nine US telecoms operators, three of the top three global neobanks and four of the top five global marketplaces.

The company employs more than 600 people across more than 25 nationalities. Its platform is used across a range of identity processes, from bank onboarding to public sector benefits checks.

Alongside enterprise verification, Incode has been pushing into consumer-facing services such as on-device age estimation. That reflects broader demand for tools that can confirm age or identity without relying solely on traditional document review, particularly as regulators and online platforms increase scrutiny of digital access controls.

Competition in the market has intensified as identity verification becomes more central to customer onboarding, fraud management and compliance. Vendors are trying to distinguish themselves through accuracy, speed, breadth of data sources and the ability to adapt to changing attack methods.

For buyers, consistency in external rankings can matter because identity systems are often tied to core customer journeys and regulated processes. Replacing a provider can be costly and disruptive, especially when systems are deeply integrated into onboarding, account recovery or transaction approval flows.

Ricardo Amper, founder and Chief Executive Officer of Incode, linked the latest ranking to the company's performance over time.

"Anyone can have a good year. We feel three consecutive years as a Leader reflects consistency, and consistency is what enterprises buy," said Ricardo Amper, founder and Chief Executive Officer of Incode.

He also described the company's view of how fraud threats are changing.

"As deepfakes and synthetic identities scale, we keep customers ahead by verifying identity at its source and training our defenses the same way agentic attackers operate," Amper said.