Feedonomics launches AI catalogue exports for merchants

Feedonomics has launched Agentic Catalogue Exports, a service that lets merchants send product data to AI discovery channels including OpenAI and Google Gemini. Dell is among the early users.

The offering is aimed at large merchants that want their product catalogues to appear across AI-driven shopping and search experiences. Feedonomics, the data feed optimisation arm of Commerce, says it helps businesses prepare and distribute product data without building separate integrations for each destination.

Destinations include OpenAI and ChatGPT, Google AI products such as Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity and Amazon. The service focuses on structured catalogue exports for what Feedonomics describes as agentic shopping environments, where AI tools and software agents play a larger role in how consumers discover products.

Dell has used Feedonomics to prepare a catalogue of about 7,000 products for these environments, including laptops, desktops, servers, monitors and accessories.

The launch reflects a broader shift in online retail as merchants look for ways to make product information readable and usable by AI systems. Businesses have spent years tailoring feeds for search engines, marketplaces and advertising platforms, but the rise of AI assistants has created demand for different formats and a wider range of destinations.

Companies often need engineering support and ongoing maintenance to keep up with changing technical requirements across those channels. Feedonomics says its service is designed to reduce that burden by handling the transformation, enrichment and syndication of product data.

Sharon Gee, Senior Vice President of product for AI at Commerce, said the shift from experimentation to practical use is accelerating.

"Agentic commerce is quickly shifting from experimentation to real-world application, and merchants need a reliable way to participate," said Gee.

"With Agentic Catalog Exports, we're making it easier for enterprises to prepare their product data for this new environment without having to build and maintain complex, one-off integrations for every destination," she added.

Early adoption

Dell's involvement offers an early example of how large brands are testing these new distribution methods. Its use of the service is focused on making detailed, structured product information available within AI-led discovery tools, rather than relying only on traditional web crawling or standard retail feeds.

Paul Mansour, Global Marketing Director at Dell, said product data quality will become more important as AI tools play a bigger role in shopping journeys.

"As AI agents become a more common starting point for product discovery, the quality and structure of product data matter more than ever," said Mansour.

"Feedonomics helped us optimize and structure our catalog so Dell products are not only more discoverable, but also more accurately and completely represented within ChatGPT, ensuring customers can find the right information as they evaluate their options," he said.

Changing feeds

Feedonomics expects a gradual move away from reliance on traditional search feeds towards structured exports designed for AI agents and similar interfaces. Current implementations still combine feed-based systems with information gathered through crawling, but the direction points to more formalised, feed-driven interactions.

That could have wider implications for retailers, brands and software suppliers involved in eCommerce infrastructure. If AI assistants become a more common starting point for shoppers, businesses may need to rethink how they organise product titles, descriptions, attributes and availability data so those systems can interpret them accurately.

For Feedonomics, the launch extends its existing work in data transformation and syndication into a newer category of distribution. The service is initially being offered at enterprise level, with broader self-service access for small and mid-sized merchants potentially added later.

Commerce owns BigCommerce, Feedonomics and Makeswift, and has positioned product data readiness for AI systems as a strategic focus as buying and discovery tools evolve. Its immediate focus, however, is on helping large merchants place structured catalogues into the AI surfaces where product searches are beginning to happen.

Dell has already prepared about 7,000 items for those emerging discovery experiences.