Ecommpay & Hyvä team up to streamline Magento checkouts

Ecommpay and Hyvä have formed a partnership aimed at addressing high cart abandonment rates in eCommerce by improving the checkout process for merchants operating on the Magento platform.

Industry data referenced by the companies suggests that merchant sites can face cart abandonment rates of up to 70 percent, with Ecommpay's internal analysis showing the payment stage as the main point where customers leave transactions unfinished.

Checkout challenges

The collaboration pairs Hyvä's lightweight, high-performance Magento checkout with Ecommpay's payments platform, providing merchants with tools designed to streamline transactions. The goal is to enhance the customer experience and drive higher conversion rates, thereby increasing sales revenue.

Merchants are able to adopt the Hyvä Checkout with Ecommpay payments integration rapidly. Ecommpay provides security measures including PCI DSS compliance and fraud risk reduction tools, alongside local and global payment processing capabilities. This joint solution is intended to shorten the time it takes merchants to implement a new checkout system and allow them to scale with confidence.

Both companies maintain established Magento ecosystems that offer support and continued development for agencies and merchants leveraging the platform. The arrangement also aims to reduce the technical and resource burden typically associated with custom Magento development.

"Hyvä Checkout, combined with Ecommpay, is built for merchants who know cart abandonment doesn't have to be the norm. Ecommpay shares our commitment to better customer experiences. When you pair Hyvä's lightning-fast front-end with Ecommpay's flexible payment stack, conversions follow naturally. Hyvä makes Magento fast. Ecommpay makes checkout frictionless. Together, we're giving merchants what they actually need: a checkout that just works," said Tom Ketels of Hyvä. 

Payment method reach

Another challenge addressed by the partnership is the restricted range of payment options available on some platforms, which can limit merchants' plans for international expansion. Ecommpay offers access to over 100 Alternative Payment Methods (APMs) as well as card payments in each region, which is intended to help merchants tailor their offerings to specific markets and customer preferences.

By engineering the integration, Hyvä and Ecommpay aim to relieve merchants from the extensive resource investments otherwise required to customise and maintain Magento payment processes for differing geographies.

Rosanna Helm-Visscher, Head of Global Partnerships at Ecommpay, said:

"With performance, security and compliance all covered through one seamless integration, merchants can be confident that every checkout and every payment is handled by best-in-class Magento specialists. Our checkout provides merchants with faster load time for reduced abandonment and customisation which takes days instead of weeks. All these benefits are strengthened by Ecommpay's advanced fraud protection and compliance support across applicable regional regulations, helping merchants remain secure and compliant without the usual internal resource requirements."

Merchant experience

The dual approach by Ecommpay and Hyvä analyses customer journeys and removes points of friction at the checkout and payment stages. This strategy is targeted at boosting conversion rates, thus providing merchants a greater return on their investment in their Magento eCommerce platforms.

Both firms serve a broad range of clients globally and work with notable brands across different sectors. Their combined experience and infrastructure support ongoing updates to their offerings, aiming to meet evolving merchant and consumer needs in digital commerce.

The partnership draws on Ecommpay's focus on payments, security, and regulatory compliance, and Hyvä's emphasis on the technical performance of Magento checkouts, to benefit merchants seeking to expand internationally or optimise their online operations.

With the new integration, merchants have a single solution covering performance, payment flexibility, security, and compliance standard requirements, aimed at simplifying deployment and reducing the operational demands typically associated with eCommerce checkout and payments systems.