EasyPicky sets up Delaware base to drive US growth
EasyPicky, a French retail technology company focused on retail execution and in-field data collection for fast-moving consumer goods manufacturers, has incorporated a US subsidiary in Delaware as it accelerates its international expansion.
The new unit, EasyPicky Corporation, is the company's most formal move yet beyond Europe. EasyPicky aims for international markets to generate 90% of total revenue by 2028, with the US positioned as a major growth priority.
Founded in 2017 in Montpellier by Marine Bibal and Renaud Pacull, EasyPicky employs more than 60 staff across France and Europe. It works with around 20 international manufacturers across categories including food, beverages and beauty, serving both mainstream retail and specialist channels. The company is active in nine countries and says it doubled its client base in 2025.
EasyPicky is entering a US retail environment it describes as shaped by the convergence of physical and digital commerce. It cited estimates putting US retail sales at around USD $7.6 billion in 2025, alongside omnichannel projections of more than USD $6.3 billion today and potentially above USD $26 billion by 2032.
Market groundwork
EasyPicky said the US incorporation follows preparatory work over recent months, including analysis of consumer behaviour, operating standards and regulatory constraints across segments of the American retail market.
This work included product testing and refinements aimed at the needs of field teams. The company also ran pilots with local players, which it said validated product-market fit and produced feedback that informed changes to the offering.
EasyPicky also participated in multiple requests for proposals with US retailers. It described this as a test of its model and its ability to demonstrate business impact in a competitive environment where retailers and brands face pressure on product availability and sales performance.
Product focus
EasyPicky sells a software-as-a-service product designed to turn store-visit data into operational actions. Field teams capture shelf information on a smartphone or tablet; the system is designed to work fully offline and analyse a simple shelf video.
The product converts results into key performance indicators and recommends priority actions related to in-store execution. It also centralises collected data and shares it with managers and leadership teams.
Data can come from internal sales teams, third-party field forces or crowdsourcing. EasyPicky positions this as a way to narrow the gap between central commercial strategy and store-level execution.
International ambition
The Delaware incorporation is part of a broader push by European retail technology providers seeking growth in North America. For EasyPicky, it marks a shift from operating across European markets to building a local structure to sell and deliver services in the US.
The founders described the move as more than sales expansion, citing confidence in the product's performance in the American market following pilot work.
"This expansion is much more than a geographic move. It is the result of a deep understanding of the market, a strong product-market fit, and a clear ambition: to generate measurable impact from every action taken in-store for manufacturers worldwide, and to bring our deep expertise from a complex market like Europe to a demanding market like the US," said Marine Bibal and Renaud Pacull, co-founders of EasyPicky.
EasyPicky said its approach centres on linking technology to operational execution and measurable in-store outcomes. It described its modules, dashboards and indicators as designed to convert collected data quickly into repeatable actions by field teams.
With EasyPicky Corporation now established in Delaware, the company expects the US to play a major role in its goal of having international markets account for 90% of revenue by 2028.