Cloudbeds has announced a partnership with Klaviyo to allow hoteliers using its platform to develop more precise and automated guest marketing strategies. The integration of Cloudbeds' property management system (PMS) with Klaviyo's customer relationship management (CRM) software is aimed at helping hospitality providers utilise guest data for personalised engagement and direct booking growth.
Guest data integration
The Cloudbeds system will now connect directly with Klaviyo's platform, giving hotels real-time access to guest behaviour and booking history. According to both companies, this capability enables hotels to create automated and tailored communication for guests based on stay dates, promotions, or their history of repeat visits. The system is designed to be deployed with a single click and does not require additional installation fees from Cloudbeds' customers.
Enhanced personalisation
The integration intends to support marketing teams in improving message timing, targeting, and relevance, with the goal of converting guest interactions into revenue opportunities. Messages and marketing offers can be automatically adapted to each stage of the guest journey, from pre-arrival communications to post-stay follow-ups. The collaboration is described as removing manual bottlenecks for hotel operators while keeping operations and marketing aligned.
Operational simplicity
Cloudbeds representatives emphasised that the integration aims to keep processes streamlined for users. Hotels are able to begin using the combined data and marketing functions immediately after installation, without the need for technical expertise or complex configuration.
"This integration brings marketing and operations onto the same page," said Sebastien Leitner, VP of Partnerships, Cloudbeds.
Leitner said the connection provides the ability to convert each guest interaction into "a revenue opportunity, driving smarter targeting, higher conversion, and more loyal guests."
Industry competition
The companies position the partnership as enabling independent properties and small chains to access marketing tools typically used by larger brands. Hoteliers are presented with the opportunity to compete by deploying data-driven campaigns that reflect guest behaviour, while minimising the effort required to analyse or export data manually.
"Hotels are sitting on rich data, they just need systems that put it to work," said Eddie O'Brien, SVP Global Partnerships & Alliances, Klaviyo.
O'Brien stated that both organisations share a focus on leveraging data for guest experience and profitability: "Cloudbeds and Klaviyo share a belief that great experiences start with great data. Together, we're giving hotels the ability to turn insights into connections, and connections into lasting, profitable relationships."
Technology approach
The two companies have highlighted that the integration is built for simplicity and speed. With marketing automation and analytics now accessible directly within the Cloudbeds environment, hoteliers can operate multi-stage guest campaigns with less administrative complexity. The intention is to allow hotels to maintain a personal approach, even as messaging becomes more automated and data‑driven.
