Askable has launched a Figma connector built on the Model Context Protocol, allowing design and product teams to pull customer research into Figma.
The tool is designed to bring research findings into the design process as product decisions are made, rather than leaving that material in separate reports or presentations.
The release aims to address a gap between faster product development cycles and the slower way research is often accessed inside organisations. As artificial intelligence tools play a larger role in creating wireframes, prototypes and interfaces, teams still risk making decisions based on assumptions or incomplete information if customer evidence is not readily available.
Through the new link with Figma, users can surface research findings without leaving the design canvas. The connector presents traceable findings from research participants while teams work on product designs, prototypes and revisions.
Research access
The launch centres on a broader issue in product development: research is often collected but not easy to find when needed. In many companies, insights remain stored in slide decks, reports and internal repositories disconnected from day-to-day design work.
That can leave designers and product managers relying on the loudest internal voice, prior assumptions or whichever information is easiest to access. Askable argues that the spread of AI in product workflows makes the problem more pressing, because automated tools can speed up output without improving the evidence behind decisions.
John Goleby, Chief Executive Officer and Founder of Askable, outlined that concern in comments on the launch.
"Teams are collecting valuable human evidence, but it's often difficult to find when people need it most. The result is that decisions end up driven by assumptions, opinions, or whatever information is easiest to access. This connector helps put human voices back at the center of the design process," said John Goleby, Chief Executive Officer and Founder, Askable.
Traceable findings
Each finding shown through the connector is linked back to a verified participant, a real research session and the point at which the evidence was gathered. The underlying material is drawn from Askable's own panel of participants, which the company says spans millions of people across more than 50 countries and has a 97.8% show rate.
The use of the Model Context Protocol is intended to connect Askable's research system with Figma in a way that fits existing workflows. Rather than searching through separate sources or waiting for a summary, users can retrieve relevant findings as they work through interface and product decisions.
That reflects a wider move among product and research teams to embed evidence into the software used for daily work, instead of treating research as a separate stage before or after design. The approach also speaks to concerns about how AI-assisted design systems are informed, especially when speed is prioritised.
According to Askable, the aim is to make customer insight available at the moment decisions are made. This could reduce switching between tools and make research more usable for teams working to tighter delivery timelines.
Goleby said the connector forms part of that shift in how research is used in product development.
"The future of customer research is making insight available at the exact moment decisions are being made. If AI is helping shape products and experiences, it's critical that those systems have access to real customer perspectives," said Goleby.