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Stories by Zhen Jie Sim

Line graph multiple rising curves gamer avatars customer retention market growth gaming sector

What do good cohorts actually look like?

Fri, 31st Oct 2025
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cx
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martech
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opinion
PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.